Lab+1

Review the Tutorial 1 movies, and describe Jonathan Ives and his theory of 'undesign' in relation to his work at Macintosh.

Jonathan is a very smart and talented designer. He talks about the importance of a design and how it must be made to satisfy the people of the outside world. Jonathan believes that a design of a product should be simple to use. If a certain design aspect has no value to the user then it should not be used in the formation of the design. Jonathan’s theory of ‘undesign’ brings forth questions of reason and efficiency. He wants people using his product to be so satisfied with the design to think why it would be designed any other day. The material used in producing products is also very important in the design process since it forms the object and determines its durability. Jonathan uses his idea of ‘undesign’ at Macintosh by asking himself if certain design aspects are absolutely necessary or if they can be replaced or combined with other functions. For example a Mac Book, it looks very sleek and simple but inside it contains the most complex functions that are very easy to use because the design is so perfect.